AI does the maths.
You make the move.
Decide where to open, expand or invest — on data, not instinct. Pick a place, choose what you want to know, and K-Stra returns the numbers.
Watch the video0:15- Businesses mapped
- 2M+
- Property listings
- 400K+
- Data hosted in
- Sydney
- 10-minute drive-time area
- ≈ 0.5 s
Businesses: K-Stra places catalogue, Australia, updated monthly (October 2026) · Property listings: sale and rental listings, Australia, collected since July 2026 and updated monthly · Drive-time areas: bands of 5 and 10 minutes by car in about half a second, 30 minutes in under three seconds, on the road network (K-Stra tests, September 2026).
K-Stra is the geomarketing app that turns any Australian address, drive-time area or postcode into the numbers behind your next move — people, income, spending, competitors and property — in seconds, with AI doing the maths. Exploring is free without an account; analyses start from 2 credits.
What can K-Stra do for you?
Start from the decision in front of you. Each page explains the method in plain words and walks through a worked example on Australian data.
- PharmaciesOpening a new pharmacyHow many older residents live within reach, and how many pharmacies already serve them.See how
- Shopping centresAssessing a shopping centre’s catchmentWho lives within each drive time of the centre and what they spend, by category.See how
- SupermarketsChoosing a site for a supermarketResidents’ grocery spending around each candidate and the stores already competing for it.See how
- Cafés and restaurantsOpening a café or restaurantWho lives within a short walk, and how many cafés already share them.See how
- GymsFinding a location for a gymResidents by age within a short drive, and the clubs already around them.See how
- Franchise networksDrawing fair franchise territoriesTerritories balanced on residents, and where the next unit fits.See how
- Retail chainsFinding gaps and overlaps in a store networkWhich areas no store covers, and which stores share the same residents.See how
- Small businessChoosing a location without a consultantThe same numbers a consultant would bring, starting with a free account.See how
Not in the list?All 13 industriesWho it’s for: 8 roles
Don’t learn the software.
Just ask.
Type the question in plain English. The app opens with your question in the assistant: it builds the catchment, ticks the indicators and stops at the price — nothing runs until you say go.
How the assistant works0 / 300
What happens when you ask in the app:
- Catchment built · 10 min by car · Double Bay
- People & Economy · 5 topics selected
- Awaiting your go · 10 credits
- 2 free answers without an account, then 0.5 credits each.
- Paid analyses are prepared and priced; they run with a free account (40 credits).
- Questions and the analysis on screen go to our AI model provider in the US. Details
Write your question from a computer: the app is designed for desktop screens.
Where. What. Decide.
Flight plan · 3 stages- Stage 01
Where
Type an address, draw an area or pick a postcode. The bands follow the real roads.
Free - Stage 02
What
Tick what you want to know: people, markets, property, your own data.
Free - Stage 03
Decide
See the estimated cost, confirm, then read the map, the KPIs and the tables.
10 credits for five topics
On-screen text
From address to result. 1 · Type an address. 2 · Everything within 10 minutes on foot. 3 · Pick a sector: fast food. 4 · The market, the competitors, the best addresses. k-stra.com.
A radius is a guess. People decide on travel time.
Drag the line and see how many customers the guess gets wrong.
Same address (20 Knox Street, Double Bay, NSW), same map zoom; drive time by car in normal traffic. Residents: ABS population estimates 2024, spread onto addresses with the Census 2021 mesh, summed over the area each method covers. K-Stra analysis of 7 October 2026.
Counted address by address, in about half a second.
Population estimates are spread onto 14.5 million address points, weighted by the size of each building. A band adds up the addresses it reaches — not a slice of a suburb.
Drive-time areas are computed with Dijkstra’s algorithm on the real road network — one-way streets, bridges, motorways — a 10-minute drive in about half a second. It is where the name K-Stra comes from.
The edge of a band passes between one street number and the next. Nobody is counted for living in a park, and nobody is cut in half.
Everything on one screen.
The map in the middle, the answer on the right, the assistant at the bottom — and the setup one click away.
- On the mapA 5-minute walk from 23 Hunter Street, Sydney, drawn on the street network over 3D buildings.
- In the legendThe residents in each band: 302 within five minutes (ABS 2025).
- On the rightThe results: income, spending and potential market for each band.
- Bottom leftThe AI assistant, open on the same analysis. The setup is one click away on the left rail.
Designed for desktop screens of 1,280 pixels and wider: on a phone you can read the site, the app opens best on a computer.
Try it on your own address.
Free to explore, no account needed. You see the cost before anything runs.
- 1Open the app: the 5, 10 and 15-minute bands are already set
- 2Type your address in the search box
- 3Read who lives in each band on the free area dashboard
Five layers.
One map.
National data, competitors, travel time and your own records on the same map — and the AI reads the whole stack for you.
- 05 · Your dataStores and customers from My Data
- 04 · Travel timeIsochrones on the road network
- 03 · CompetitorsMarkets & Brands, by sector
- 02 · People & incomeAddress-level data, themed by area
- 01 · BasemapRoads, places, coastline
Your data stays yours. Your analyses stay in Australia.
Hosted in Sydney
K-Stra runs on a dedicated server in Sydney: your datasets, your analyses and your results stay in Australia. The few steps that use outside providers are listed one by one.
Your data remains yours
Every organisation’s data is kept apart. Mark a dataset “session only” and it is deleted 24 hours after upload.
AI under your control
The assistant works with your permissions and asks before it spends a single credit.
Transparent costs
You see the estimate first. A failed run charges nothing, and Retry does not charge again.
Frequently asked questions
What do you think K-Stra means? The answer is here.
What you can do for freeWhere is my data stored?
On a dedicated server in Sydney: your datasets, your analyses and your results stay in Australia. Map tiles, payments and sign-in use outside providers but never see your analysis data. Three steps can: geocoding (only the address text, and only when you confirm), the AI assistant and email notifications. See every external step.
Do I need an account to try K-Stra?
No. The map, drive-time areas and the free dashboard of any administrative area are open to everyone, signed in or not. To run an analysis you sign up free, with no card, and start with 40 credits.
What does an analysis cost?
It depends on what you ask, not on the size of the area: People & Economy costs 2 credits per topic, a Markets & Brands sector 40 credits and a Real Estate analysis 20. You see the estimate before anything runs. Credits come from A$1.53 each in the Single report pack (150 credits, A$229), and a free account starts with 40. See pricing.
Which areas does K-Stra cover?
Australia, from the whole country down to the street address, across nine administrative levels — the country, states, SA4, councils, postcodes, SA3, suburbs, SA2 and SA1. New Zealand and the Pacific islands are being mapped, with no release date announced yet.
Can I upload my own customer data?
Yes. Upload a CSV or Excel file of stores, customers or loyalty cards and analyse it with the national data. An import costs 1 credit per 10,000 rows; addresses without coordinates are geocoded at 1.5 credits per 1,000. A dataset marked “session only” is deleted 24 hours after upload.
Can I try a demo of K-Stra?
Yes, and there is no demo to book: the app itself is the demo. Every free account, with no card, gets 40 credits precisely to try the platform with real analyses on your own addresses.
Stop guessing.
Start analysing.
Explore without an account. Sign up free — no card — and get 40 credits.
Open the app — free to exploreYou only spend when an analysis runs